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Blog \ Design \ Video: ‘The Basics of Awesome Design’ Presentation

Video: ‘The Basics of Awesome Design’ Presentation

I was contacted by a local college prep school to give some design tips to their students.  The students were in an after school club that produces an annual creative magazine (full of poetry, short stories, and art).

After a quick rundown of my work, I gave six quick tips to improve their design skills. While some are obvious to an advanced designer, this presentation still is full of great tips for anybody looking to improve their work.

Apologies for the audio/video quality, this was shot on a webcam, haha.

What do you think about this video? Leave a comment!

8 Comments
March 12th, 2010
Categories: Design | Process | Video

1
AllanMarch 14, 2010 | 4:13 am

Great slides..


2
DrewMarch 18, 2010 | 11:13 am

Rob you should do public speaking for a living haha…great content! I’m they were like “omg this dude is like SO awesum”


3
Rob LoukotkaMarch 18, 2010 | 3:53 pm

Haha. I’d definitely do more of these talks if given the chance. A lot of the students were taking notes, I felt very teacher-like.


4
TomApril 22, 2010 | 1:27 pm

Very nice and informative….Looking forward to more good things. I love your work and am enjoying watching you focus and goals come to fruition.


5
MarcMay 12, 2010 | 5:49 pm

Great talk. For my presenations i use this app to take control of my Apple Remote:

http://www.gravityapps.com/sofacontrol/index.html

You wont have to walk around as much. And it looks like your on top of your tech!

;)
m


6
Bjørn EndreJuly 13, 2010 | 5:16 am

Great presentation, Rob. Thanks!


7
Matt CampbellJuly 19, 2010 | 1:11 pm

I just finished college last year with a degree in advertising, and I was never too great at design. I’d like to go into Account Management so it’s not as important, though I have a lot of decent skills that I picked up along the way that really helped me make my ideas tangible (but ultimately far from a finished product). This said, I really found your presentation informative. It’s always great for me to get down to the basics of anything I want to learn more about. I personally love the simplistic style you use. I found it really clean and effective and is one of my favorite design ideas. I learned a lot and am looking forward to learning more from your blogs!


8
Rob LoukotkaJuly 19, 2010 | 3:32 pm

@Matt

Thanks! I’ve found there aren’t enough resources for talking about what’s important in design. Plenty of tutorials on how to make buttons, headers, etc. Not enough on explaining why something looks good, and why something else doesn’t. I’m glad you liked the video, maybe I’ll put some more stuff together like this.

Rock.





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© Copyright 2010 Rob Loukotka | All Rights Reserved
About Rob Loukotka Rob Loukotka is a graphic designer, artist, and co-owner of Collision Labs, a creative design studio in Chicago. Rob's work is a mix of brand identities, websites, t-shirts, visual effects, photography, and anything else he can get his hands on. If you'd like to work with Rob, or if you just want to see more design work, check out Collision Labs.