Fringe Focus
Home Work Store About Contact
Twitter Dribbble Flickr Facebook Vimeo
Robot Suit Rock: How To Make Both Daft Punk Helmets Poster: Eight Balls Poster Prints Are For Sale! Fringe Focus Posters Around the World Poster: Mordor Poster: The Shire Poster: Helm’s Deep Paper Doll Pinups Shoot New Fringe Focus Portfolio Process: Derrick Rose T-Shirt
Fringe Focus New Zealand Video Photography Prints: New Zealand New Fringe Focus Logo Poster: Requiem for a Dream Paper Doll Pinups Shoot
May 2012 September 2011 August 2011 July 2011 May 2011 March 2011 February 2011 January 2011 December 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010
Artwork Business Clients Contest Design Freelancing Fringe Focus HTML / CSS Photography Photoshop Posters Process Technical Tutorial Video Web Design

Home > Business

5 Tips to Nail Your Design Job Interview

Design Interview - Title

You’re sitting there, in a remarkably comfortable office chair that you wish was your own. You’re thinking about how many business cards you’ll need to hand out, and whether or not any of them were accidentally bent in your wallet. You’ve brought your laptop, but have no idea if it was necessary to bring it along. Suddenly, two guys dressed a lot more casually than you are enter the room. You’re told: “So you’re a designer, tell me about yourself.”

Job interviews are always a challenge, and they’re made even worse in the current economy, where dozens of applicants are interviewing for the same position. Designers may have an even harder time, with thousands of new design graduates each year and only a handful of positions.

Not every aspiring designer will land a job. In fact, many will give up and move onto other career paths. Fortunately for you, you’re reading my blog, so here’s some tips to help you land that killer job. These apply to job-seekers, interns, and freelancers alike.

1. Don’t be nervous, nerd.

Maybe it’s your first interview, or maybe it’s your twentieth: either way the process can be pretty stressful. You never know if you’ll be speaking to one person or five, if you’ll need to answer questions about your work, or your favorite font; you may even be asked to draw something on the spot. The bottom line is that there’s a lot to think about, which leads to a lot of anxiety.  Here’s the good news: having given a few interviews, I can tell you this: We care a lot less about this interview than you do. If it’s before 12, we’re thinking about lunch… if it’s after 12, we’re thinking about what we already ate for lunch. Job interviews are probably the most relaxing part of the day for your interviewer.

Employers are used to lackluster interviews; they’re used to sitting through a lineup of mediocre talent, and they’re  waiting for someone interesting to come along.  So be interesting! Express your opinions, project your voice, make jokes, make it an interesting conversation. The fact that you’re in the room at all means they liked your portfolio, you just need to show you’re smart and capable. So be yourself, pretend you’re talking to your friends. Handle yourself the way you would if you were working there on a day-to-day basis, because that’s what they need to see. If you have fun with it, and you work is good, you may have just landed yourself a job.

Design Interview - Slide 1

2. Have a website

This should be obvious, and the fact that you’re even getting an interview means somebody probably went through your website already. But perhaps you don’t have a website and you simply wrote a good cover letter, or you were a referral from a friend, or they saw a specific piece of yours out in the wild.

I know this is more of a tip to help you get an interview than it is to help once you’re there, but I’ve been to plenty of interviews where they’ll throw your website up on a projector or laptop. If you’ve put together a great collection of your work online, and they ask to see it in the interview, then you’ve scored a solid 10 minutes where you have a lot of great things to talk about. Let’s face it, we’re all very visual people,  so the more time you can spend talking about yourself with a visual aid, the better.

A lot of these ideas apply to print portfolios as well, but honestly, most people would rather browse your website than flip through a booklet.

If you’re not a web designer, don’t worry. All you need is a clean collection of your work online. Use a WordPress theme, or try Squarespace. There are also  quite popular and easy to use portfolio services such as Krop, Cargo Collective, or Indexhibit.

3. Tell stories

Simply answering questions in rapid succession is a good way to make your interview go fast, but it’s not a good way to get hired. Opening up and telling a story is a good way to avoid awkward silences, and it can usually help you loosen up.

Obviously you shouldn’t just go on about anything; try to think of an interesting story with a past client or project. Maybe it was a  past mistake of yours—maybe something really funny happened to one of your websites—just think of something that can keep people interested for a few minutes.  And while you have their attention (this is important part), make sure you include plenty of details that show your mastery of your craft.  If you’re a UI designer, tell a story about how you solved some crazy e-commerce checkout problem. If you’re print designer, talk about how you fixed a bunch of files with a ridiculous deadline because the client’s printer was a huge problem.

Telling a story allows you to be interesting and intelligent at the same time, which is always a good thing. Plus, a good story can reveal things about you or your work than your interviewer may have never known otherwise.  Remember, those who are hiring you are often not expert recruiters—they’re just trying to get a handle on who you are. They might not always ask the best or most pertinent questions. It’s up to you to make sure they hear everything they need to hear, and stories are a great way guide that conversation. Just don’t talk too long.

4. Care about the company

We already know you enjoy Facebook stalking your friends—here’s where that pays off. Google your potential employer, look through everything in their portfolio, read about their clients, and definitely read their ‘About Us’ section.  Reading about the history of the company can give you a good understanding of their values—and more importantly, the kind of people they’d like to work with.

Ultimately the purpose of an interview is about determining whether or not you’re a good fit. Stalk everyone’s LinkedIn profiles, check out the company’s Yelp rating (if it actually has one), be as creepy as you need to be. Just make sure you don’t walk in only knowing the company’s name. The more you know about what they do, the more you’re able to tailor your conversation to what they’re looking for.

The unfortunate drawback to this step is that after Googling your potential employer for a while, you might find that you do not want to actually work in that environment. This could result in you cancelling your interview, but I would highly suggest going to speak with them anyway.  You never know if a company’s website is a gross misrepresentation of who they are.

Design Interview - Slide 2

(That’s me. You should get those glasses.)

5. Dress like a designer

If you wear a suit, you’re going to feel awfully out of place. You can wear a tie, but only if it’s a really sweet tie that you actually enjoy wearing. If you feel out of your element, this can affect your demeanor, and lead to an awkward interview. Ladies, this means don’t dress like Hillary Clinton… not that I’ve ever seen anyone come in dressed in a pant suit anyway.

Ultimately, it’s all about honesty. Dress like you normally would, talk about real projects, and care about the company if you genuinely like them.  If you’re a talented and cool person, you’ll go far in this industry.

Have any other tips for interviews, or thoughts on the design industry? Leave a comment!

10 Comments
March 19th, 2010
Categories: Business | Design | Freelancing

8 Ways to Get Shitty Clients

8 Ways to Get Shitty Clients

1. Use Craigslist

When looking for shitty clients, Craigslist is a great place to start.  The ‘gigs’ section is a virtual goldmine for the bad work you’re looking for.  Be sure to look for posts that say: “Student Needed” or “This will be great for your portfolio!” ALL CAPS posts are exceptional resources.

2. Show Old Work

As a creative individual you may have years and years worth of work in your portfolio, dating back to before you were even a student.  When searching for shitty clients, it’s very important to include all of this work.  If you’ve designed 47 logos in your lifetime, be sure to include them all on your website (including copies in different colors).  A potential shitty client might find your student branding project set in Arial to be “Super Cute!” and want their new business cards to “Look just like it! Maybe you can copy it?”

3. Lower Your Rates

Shitty clients will often have a different opinion regarding the value of your work.  It’s important not scare them off with budgets you would normally think are appropriate.  If you charge $100 an hour, try charging $7.  You’d be surprised how many bad opportunities present themselves.

4. Offer Discounts

Sometimes lowering your rates isn’t enough to land the deal, so try offering discounts. The shitty client may offer: “If you give us 30% off, we’ll e-mail all our friends about you!” This is a great offer, and should help you land the deal.

5. Be Shy

It’s important to be somewhat of a pushover if your goal is to attract more shitty clients. Confidence in your abilities, as well as any opinions regarding the proposal should be kept to a minimum.

6. Do Spec Work

Speculative design sites make it easy for you reach thousands of shitty clients effortlessly. The anonymous nature of these sites allows you not only do lots of work for little pay, but often no pay at all! If you’re new to working with shitty clients, and would like to learn more about their ideas or proposals, try browsing some spec websites or design contests.

7. Work for Family

Doing work for family members is an easy first step into working with shitty clients. The close relationship or love you may have for your family member allow you to easily get taken advantage of both creatively and financially. You often know each other’s addresses (or may even live in the same house), so details like proposals or contracts aren’t even necessary!  Be careful not to work for a successful entrepreneur in the family (they may end up being a good client).  Ideally you should only work on projects involving their recent idea to launch an ‘e-book’, or something with ‘candle making’.

8. Say Yes to Everything

Last but not least, always say ‘Yes’. Every client, every budget, every revision. Being confident enough to say ‘Yes’ to a bad proposal is a good first step, but don’t stop there!  When confronted with low budgets and endless revisions, always say ‘Yes’ to keep your shitty client happy. This will ensure you an endless network of shitty clients that you can work with in the future!

If for some reason you prefer ‘Good Clients’, check out these links…

Freelance Folder - Ten Characteristics of a Good Client

Clients From Hell - Clients From Hell

Freelance Switch - 12 Breeds of Client and How to Work with Them

Greyscale Gorilla - Seven Rules for Building Online Portfolios

Just Creative Design - Why logo design does not cost $5.00

What do you think?  Leave a comment!

23 Comments
February 23rd, 2010
Categories: Business | Clients | Freelancing
Newer Posts »
Home Work Store About Contact
Twitter Dribbble Flickr Facebook Vimeo
All artwork on this site (unless otherwise stated) is:
© Copyright 2012 Rob Loukotka | All Rights Reserved
About Rob Loukotka Rob Loukotka is a graphic designer, artist, and co-owner of Collision Labs, a creative design studio in Chicago. Rob's work is a mix of brand identities, websites, t-shirts, visual effects, photography, and anything else he can get his hands on. If you'd like to work with Rob, or if you just want to see more design work, check out Collision Labs.