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Blog \ Archive by category 'Clients'

Paper Doll Pinups Shoot

Paper Doll Pinups Shoot | Fringe Focus

My brilliant design buddy, Kevin Scarbrough (of Robot, Monster, and Ghost Co.), asked me to do a photo shoot with him. Fortunately the photos were not of Kevin, but rather two lovely ladies working with him on his Paper Doll Pinups project. Long story short, Paper Doll Pinups is a burlesque and pinups stationery company. Notebooks, calligraphy and illustrations are all a part of the project, but this photo series will eventually serve as marketing to tie everything together. (Also check out Halloween Pinups, Kevin’s new book project.)

So expect to see more from Kevin and Paper Doll in the future, but for now, here’s a peek at some of my favorite shots. I’m no pinup photographer (at least I wasn’t until now), but we all had a ton of fun putting this together.  I did all of the photography, lighting, and post-processing, but this series was very much a group effort. I’d like to thank Kevin for his planning / organization / awesomeness, and the girls for handling their own makeup / hair / costumes on top of the intense amount of shots we packed into one day at a hotel.

Fun fact: My favorite part of this shoot was me eating an entire bag of cheese cubes while we worked.

Paper Doll Pinups | Delacourt 1 | Fringe Focus

Paper Doll Pinups | Delacourt 2 | Fringe Focus

Paper Doll Pinups | Delacourt 3 | Fringe Focus

Paper Doll Pinups | Delacourt 4 | Fringe Focus

Paper Doll Pinups | Kurai 1 | Fringe Focus

Paper Doll Pinups | Kurai 2 | Fringe Focus

Let me know what you think of this shoot in the comments! Stay updated by following @FringeFocus on Twitter, and especially @PaperDollPinups.

6 Comments
September 12th, 2011
Categories: Artwork | Clients | Photography

New Fringe Focus Portfolio

New Portfolio on Cargo Collective | Fringe Focus

I’ve been producing a lot of work this year, and I came to the realization that I needed a more rapid turnaround on updating my portfolio. Cargo Collective is used by a great number of incredible artists, so I decided to bite the bullet and try it out. I was thoroughly impressed by their functionality, and have just finished replacing my entire portfolio with a new one built upon Cargo.

The new design is my customized version of their SpaceCollective theme. The organization may not be original, but it’s dead simple to update, and even simpler to browse. No doubt you’ve seen it before (James White’s Signal Noise Gallery).

From now on, my personal and professional portfolio will reside at: http://cargocollective.com/fringefocus. Exciting! Because Cargo is sexy is hell.

As designers (and developers) we always have the option of building our own system.
Custom code, or a WordPress theme, we sometimes create a more complicated solution. But if your professional life depends on speed and reliability it’s totally justifiable to move towards a third-party system. This new portfolio means the difference between “Eh, I’ll post it next week” and “Hey, I’ll post it now.”

For those of you with difficult websites or dated portfolios: Try out Cargo Collective, Squarespace, or any other third-party if you feel like you need a change. You could even go further and live entirely off of Flickr, Dribbble, Forrst, etc. to show your work. We no longer have to reinvent the wheel when it comes to showing off our work, there are plenty of new outlets that get the job done. If you still dig doing your own thing, stick to it, it’s all good!

Fringe Focus will remain as my blog & portal for everything, but my permanent gallery has moved to Cargo, that is all.

I hope you dig the new work, let me know what you think in the comments!

No Comments
August 17th, 2011
Categories: Business | Clients | Fringe Focus | HTML / CSS | Web Design

Process: Derrick Rose T-Shirt

Derrick Rose (Chicago Bulls) T-Shirt | Fringe Focus

MVP

If you’re  familiar with basketball, you’ve probably heard the name Derrick Rose recently. Chicago Bulls’ point guard Derrick Rose was recently named the NBA’s 2011 MVP. He’s like Michael Jordan good.

I met up with a great guy here in Chicago a few weeks ago, who wanted to capture the energy and excitement of Derrick Rose in a t-shirt. These are unofficial shirts, so they’re not available everywhere, nor do they contain any official NBA names/logos. They’re for fans here in Chicago.

Not only does Derrick play for the Bulls, he was born and raised  in Chicago. Now that he’s taken his team to the playoffs, you can see why more than a few people here love him. The shirts say ‘Homegrown’ to recognize his local upbringing (and his floral last name…)

Process Shots

When I started illustrating this t-shirt design, I thought it would be fun to take some process shots. I’ve included everything from sketches, incomplete designs, to the finished shirt.

Derrick Rose T-Shirt (Sketches) - Fringe Focus

These sketches were done on my Wacom tablet, to quickly figure out ways to organize the imagery. We knew the shirts would say ‘Homegrown’, and that there would be a bull’s head in the shadow of the rose. The rose busting out of the concrete is actually my reference to a poem by 2pac. (I’m not cool, I just happen to know one poem by him)

Derrick Rose T-Shirt (Design) - Fringe Focus

Derrick Rose was raised on the south side of Chicago. So not only did the shirt need to show an urban environment, I had to make sure the skyline was accurate, and not showing Chicago from some bizarre angle out in the lake. These pictures are early on in the process, where I usually change colors and arrangements quickly. Ultimately I decided a grey shirt worked much better than a red one.

Derrick Rose T-Shirt (Design) - Fringe Focus

Derrick Rose T-Shirt (Design) - Fringe Focus

These shots show how each part of the illustration was pushed and pulled. The skyline needed some contrast, so I gave it a red sunset to draw focus to the rose. Later I dialed down the sunset a bit so it wasn’t too bright.

Derrick Rose T-Shirt (Design) - Fringe Focus

Here you can the next-to-last phase of the design. The colors are finished and I decided against using a separate color for the rose stem. The arrangement is fine, but the design was still a bit too clean. The rose itself also didn’t scream the fact that is was a rose. ‘Homegrown’ found its proper place in perspective on the ground. The previous sketches had given too much attention to the text. The final design solves this by visually pulling you in towards the rose.

Derrick Rose T-Shirt (Design) - Fringe Focus

Here is the completed design, with tweaks to most of the lines and the rose. The finished illustration uses only 3 colors, each of which would get their own discharge print on an American Apparel t-shirt.

The printing company even captured some great footage of the shirt being printed! Check it out.

Derrick Rose (Chicago Bulls) T-Shirt | Fringe Focus

The final shirt looks incredible, and is really soft. Great fit, great colors, and it was fun to work on! All work was done through my design company: Collision Labs

Derrick Rose Printed  T-Shirts - Fringe Focus

Here’s the Adams Barber Shop crew in Chicago wearing the shirts. Pretty exciting to see an idea/illustration take off like this.

One last thing: Derrick Rose himself actually wears my shirt! Although I don’t have any photos of him wearing it yet. Pretty crazy cool though.

I’m not selling these shirts personally, but you can buy them directly from my cool client right here: ThinkingFanDesign.com

Thoughts on the shirt? Drop me a comment, or hit me up on Twitter: @FringeFocus

4 Comments
May 11th, 2011
Categories: Artwork | Clients | Design | Process

Just Say No: How to Turn Down New Projects

Just Say No: How to Turn Down New Projects

We’re Project Gluttons

As creatives, we’re always hungry for new ideas, new challenges, and new opportunities. Whether you’re a full-time designer at an agency, an established creative director, or a freelance web developer, your ears perk up when there’s an opportunity to make something new. Not unlike wild beasts, designers learn from their hungry times to pounce on new opportunities when they arrive. But like any glutton, gorging ourselves on delicious ‘new project’ meat can often cause more harm than good.

Time constraints, budgets, creative burnout, and other responsibilities are often reasons for not pursuing new work. Usually, however, new opportunities approach us. Whether it’s a phone call, an e-mail, or a meeting, sometimes you have to tell a potential client: “No.” Even a moderately successful business or freelancer will have to turn down many more projects than they accept, there are only so many hours in a day.

Saying No is Hard

That said, we’re in a service business so “No” just doesn’t cut it. Most people that approach me are really friendly, cool people just looking for design help, so it can be a huge pain to say: “Sorry, you’ll have to look elsewhere.”

Even worse are situations where current clients ask for work that you simply can’t do. It could be outside of the current project’s scope, it could be rushed timing, it could be ethically questionable, or just something you hate doing (MySpace designs, anyone?). Since you already have a good relationship with your client, it can be very difficult to jeopardize that relationship by saying “No” to something they really want you to do.

Saying Yes Might Kill You

Abundant opportunities, and our disposition towards rejecting them, usually lead to insane hours and headaches. As a freelancer, I once took on so much work that I was routinely working 16 hour days, and this eventually led to my first migraine. I went blind a little, for real. Turns out barely sleeping – and programming all the time – is what doctors call ‘stress’.

When approached with a new project (however awesome), think about the emotional, physical, or mental stress it may cause. If it’s more harm than good, then a solid “No” is in order. But how do we do that?

Tips to Help You Not Do Stuff

1. Be Honest. This is true for most things in life, but especially in cases where you need to list plausible excuses. Don’t get caught up in lying about why you can’t do something – it’s much easier to remember the truth – and any good potential client will respect you for that.  Is the budget too low? Explain why. Is it creatively uninteresting? Say that you’re focusing on specific project types like album covers, posters, and logos. Say you’re not looking to add [insert boring spreadsheet project here] to your portfolio at this time.

2. Be Nice. If you have to say no, and you have to be brutally honest, then at least be nice and comforting about the ordeal. Some people may be super excited about their project, and don’t want to feel that you believe it’s not interesting. It may actually be a totally awesome idea, so let them know that! A few compliments go a long way in taking the edge off of a rejection (unless that rejection comes after proposing to your girlfriend).

3. Be Firm. You’ve been honest, you’ve been nice, but sometimes that doesn’t seal the deal. It may lead to a compromise proposal: “Well how about we throw in $100 more?” or “What if we promise to put a link to your website on our corporate bumper sticker?” If that fixes it, then you’ve got yourself a new project! Usually though, it just means you have reinforce what you said earlier. Often this is stage where a no can cave into a yes, but if a project isn’t the right fit – or would hurt you financially – you have to be firm. Some examples to throw in: “As I discussed earlier, I simply don’t have enough time available to work on any additional projects this week/month/season.” or “I’m truly sorry, but again, I’m only actively working on 80′s hair band album covers at this time.”

4. Be Smart. Think about your decision long before you give your answer. If you’re flaky, you’ll tend to err on the side of “Yes”. If you think taking the project might severely hurt your current clients’ timelines, or might cost you thousands of dollars, or might cause you temporary blindness, weigh that against the benefits of actually doing the project. I have never ever regretted saying no to an opportunity, but I have definitely regretted saying yes. There’s always more fish in the sea, but there’s nothing worse than a big annoying fish that makes you design PowerPoint presentations. If you’ve put a lot of thought into your decision, you will be more likely to stay sane and firm in your rejection.

5. Pass the Buck. In very sticky situations, being honest, nice, firm, and smart still won’t help you. The potential project could be from a very close friend or family member, it could be from co-worker down the hall, or it could be for a good cause that would make you feel bad for not doing it (unfortunately you may feel even worse if you did do it). If you work at small company like me, you can always blame your partner, boss, etc. Note that I think this is somewhat disingenuous, and should be used as a last resort. Freelancers, you can often cite deadlines imposed by other clients as legitimate reason that seems out of your control. Again I don’t think this is a great option, but if circumstances are out of your control, then that would be a good thing to remind your brother/girlfriend/dog-sitter/client of.

6. Be Selfish. In an effort for these tips to get progressively less professional and nice, I’ll leave you with selfishness. No matter if you’re an illustrator, a typographer, or a developer, you’re probably in your profession because you love it. If you have a passion for your work, and a potential project just isn’t lighting that fire, then say no. You’re talented, but that doesn’t mean you owe everyone favors. If you don’t want to do something, then don’t. Even one bad project can cause loads of stress that can ruin creativity across the board. I know that personally, I need to be in a pretty good mood to come up with great ideas. If a project will hurt your heart, your mind, or your wallet, you’re always justified in (politely) saying no.

Can’t tell if you should be saying no or yes to a project? Be sure to read my 8 Ways To Get Shitty Clients article.

Remember, be nice, be honest, but it’s important to stick to your guns.

Or check these articles out for additional advice:

Just Say No to Clients – Think Vitamin

Learning To Say “No” Nicely — How to Keep From Burning Bridges – Freelance Folder

How To Say No To Spec Work Requests – Grace Smith

Why the NO SPEC Movement Isn’t Working. And, Why That’s so Awesome! – Greyscale Gorilla

Hiring a designer: a client’s perspective – David Airey

Have any ‘No’ stories you’d like to share? Drop your tips / thoughts / comments below!

5 Comments
September 8th, 2010
Categories: Business | Clients | Freelancing

My New Design Company: Collision Labs

Collision Labs Logo

If you know me personally, or follow me on twitter, you may have noticed that I’ve been working on a big personal project recently. This project is actually much more than just a website, I’ve actually shifted entirely away from freelancing and now own my own design company. I co-own the venture with my incredibly talented design partner, Lisa Bun.

Plans for starting this studio began in 2009, or possibly in 2008 when Lisa and I worked together at a small web design firm. It wasn’t until early 2010, after having both freelancers for quite some time (and going a tad insane after being home alone 24/7), that our discussions reached a fever pitch and we decided to just roll with it. Lisa is super smart and independent, and I’m not comfortable unless I radically change my entire life every 12 months or so.

Our official name is Collision Labs, Inc. and we’ve technically been operational since March of this year. We’ve even had few great projects already come through our door, all before launching our website. As we all know, personal projects can suck every ounce of time and energy that you have for what seems like forever. Fortunately, forever is over:

Collision Labs Website

You can visit Collision at www.CollisionLabs.com

Collision is a full service design studio, or more accurately: an awesome world where I’ll get to continue my graphic design, web design, photography, and motion work… except in a kickass office. An office where I recently drew a T-Rex DJ:

T-Rex DJ

I’ll keep writing articles on Fringe Focus about freelancing, but it’s really interesting to learn the ins and outs of owning a real business.  I’ll give you a hint, it’s boring! Well, the paperwork is boring, the work is fun as hell.

By the way, if you’re in Chicago, come pay us a visit.  We have a killer office with brick walls and such.

Let me know what you think in the comments!

13 Comments
June 30th, 2010
Categories: Business | Clients | Design | Freelancing | Fringe Focus | Web Design
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© Copyright 2012 Rob Loukotka | All Rights Reserved
About Rob Loukotka Rob Loukotka is a graphic designer, artist, and co-owner of Collision Labs, a creative design studio in Chicago. Rob's work is a mix of brand identities, websites, t-shirts, visual effects, photography, and anything else he can get his hands on. If you'd like to work with Rob, or if you just want to see more design work, check out Collision Labs.