Fringe Focus started as my blog, portfolio, and as a replacement for my ridiculous last name: Loukotka. While I had settled on a color palette, it was difficult to define where my art was going, and how my work should be branded. After exploring poster design, illustration, photography, sculpture, and everything else under the sun… I’ve made a proper mark to tie it all together.
The mark is essentially a really deconstructed set of F’s, comprised of serifs that have been chopped into oblivion. This of course stands for the alliterated ‘Frine Focus’. The arrow shapes themselves also suggest scattered movement or directions. Since Fringe Focus isn’t any one idea or art form, this works pretty well. Plus it looks slick as hell.
The type is House Industries’ Luxury Gold. I wanted wide type that felt classy and timeless, and Luxury Gold fits the bill perfectly. Expect to see it more often on branded bits I come out with later this year.
I’m planning a LOT of cool projects for 2012, so this mark/type change represents how I want to shape things moving forward. Excited to show you what I’m working on, so stay tuned this summer.
Feel free to hit me up on Twitter / @FringeFocus anytime!
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