Dapper Dan Men's Pomade

I don’t want FOP, goddamn it! I’m a Dapper Dan man!

Joel and Ethan Coen’s O Brother, Where Art Thou? is an timeless collection of beautiful scenery, insane characters, and great music. Everybody remembers The Soggy Bottom Boys, Pete getting turned into a toad, and Dapper Dan hair pomade. For Gallery1988‘s “Product Placement” show, Dapper Dan pomade seemed like a perfect subject to illustrate. The theme was to create a real advertisement for a fictional product.

Since the movie was set in 1937, I tried to capture the look and feel of a poster plastered on a wall in a Depression-era Five and Dime store. I borrowed the exact copy from the Dapper Dan pomade can and added a bit of marketing jargon that felt appropriate for the era. I even added a bit in the corner that reads “Genuine pomade used by The Soggy Bottom Boys!” which is technically true?