"This Is the Focus" Poster - Fringe Focus

Update: This 24″ poster is now available for purchase on my Kickstarter Poster Project!

My newest poster design is an idea I’ve been wanting to tackle for a while.  I wanted to create a design that’s self-referential, that describes its own creation to the viewer. I had a lot of fun making this one. It’s really dry humor.

"This Is the Focus" Poster - Fringe Focus - Closeup #1

The main focal point of the image describes itself as “This is the focus”, while one of the bright lines creating the shapes says “Contrast attracts your eyes, you like it.” There are a dozen other little pieces that describe how the poster was made, and what role each part of the design plays. Negative space, lines, texture, radial symmetry, the rule of thirds, it’s all in there.

This is absolutely meant be a sort-of inside joke for creatives and designers. It pulls from the principles and elements of design, Photoshop functions, and even the exact fonts used to create the piece. It’s almost like a blueprint for making itself. The background is actually a photo I took myself of a random cornfield in Illinois.

This poster is inspired by a Deadmau5 song, “This Is the Hook” from his At Play album. It’s an absolutely killer dance track, with a robotic voice that says things like “I like the bass”, “This is the hook, it’s catchy, you like it”, and “The open high hat creates the counter syncopation, making you want to dance.” Dance music is and always will be cooler than poster design, but I wanted my design to capture the same self-referential silliness of his song.

I’m sure the poster text is a little to small to read on the blog, but the design is intended to be printed at ~ 15.5 x 24″. Here’s some more closeup shots!

"This Is the Focus" Poster - Fringe Focus - Closeup #2

"This Is the Focus" Poster - Fringe Focus - Closeup #3

I’m still working on getting my poster store up and running. I will definitely be getting prints done of my previous “Predators” series, and I have a lot of interest in getting this one printed as well. I absolutely want this hanging on the wall in my office. You can also this poster on my Flickr.

As always, here’s iPhone / iPad / Android Wallpapers:

If you’re interested in a print, or have any thoughts, leave a comment!

Or hit me up on Twitter: @FringeFocus

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